Two of TitanCart’s built-in features — Gift Cards and Loyalty Rewards — work together to drive repeat purchases and customer retention. Here’s how to use them effectively in your store.
Gift Cards: Your Store’s Best Marketing Tool
Gift cards aren’t just a convenience feature — they’re one of the highest-margin products you can sell. The customer pays upfront, the recipient comes to your store to spend it (often spending more than the card value), and unused balances are essentially free revenue.
TitanCart’s gift card system is built right into the core plugin. Customers purchase gift cards on your storefront, choose a value, and enter the recipient’s email. The system generates a unique code and sends a branded email with the card details automatically. Recipients redeem the code at checkout, and the balance is tracked across multiple orders until it’s used up.
What makes it powerful:
Custom amounts — let customers choose any value within your configured range, or offer preset denominations. Scheduled delivery — customers can pick a future date for the email to send, perfect for birthdays and holidays. Admin management — view all issued cards, check balances, manually adjust values, and resend emails from the admin panel. Partial redemption — a $50 card used on a $30 order keeps a $20 balance for next time.
Loyalty Rewards: Points That Drive Purchases
The Loyalty Rewards system lets customers earn points on every purchase and redeem them for discounts on future orders. It’s a proven retention mechanic that gives customers a reason to come back to your store instead of shopping elsewhere.
You configure how many points per dollar spent, set a minimum points threshold for redemption, and define the conversion rate (e.g., 100 points = $1 discount). Points are automatically awarded when an order is completed and can be applied at checkout.
The admin panel shows a leaderboard of your most loyal customers, total points in circulation, and redemption rates. You can also award bonus points manually for special promotions or customer service recovery.
Using Them Together
The real power comes from combining both features. A customer buys a $50 gift card and earns loyalty points on that purchase. The recipient spends the gift card and earns their own points. Both customers now have a reason to return. Layer in a promotion like “Double Points Weekend” and you’ve created a retention flywheel that compounds over time.
Both features are included in every TitanCart installation at no extra cost. Enable them in Settings and start building customer loyalty today.